DOMAX是一家新锐情趣用品品牌。倡导悦已主义。品牌核心是关注女性用户是否真的快乐。相比外界眼光与评价，更注重她们的内在需求。我们通过深入行业研究，为DOMAX明确定位了品类战略的核心，全力支持“悦已主义”理念的传播与用户认同。从品类定位到口号，再到话语体系和体验理念的策划，我们将策略、创意和设计融为一体，真正赋能DOMAX在情趣用品领域,为其业务拓展奠定了坚实的品牌基础。

DOMAX is an avant-garde brand in the adult products industry that advocates hedonism. Thebrand's core focus is on whether female users are genuinely happy. Instead of external perspectives and judgments, we prioritize their internal needs. Through in-depth industry research, wehave clearly defined the core of DOMAX's category strategy, providing full support for the dissemination of the "hedonism" philosophy and user identification. From category positioning to slogansand further to the planning of discourse systems and experiential concepts, we integrate strategycreativity, and design, truly empowering DOMAX in the adult products sector and laying a solidbrand foundation for its business expansion

客户名称:DOMAX
服务内容:品牌策划与设计、VI设计、包装设计、电商设计、详情页设计
创作日期:2023-02