蓝剑品牌旗下拥有康乐宝、可可岛、黑客三个子品牌，分别面对不同的用户群体。本次项目的难点在于三个子品牌需要有极强的系列化视觉呈现。同时，又要去迎合各 品牌的用户审美和人群吸引力。我们做了大胆的创意设计,采用年轻化的扁平化设计,简单的超级符号形成强大的明确的指令，借助这种指令影响着消费者的认知习惯。

The Blue Sword brand has three sub brands: Kanglebao, Kekedao, and Youke, targeting different consumer groups. The difficulty of this project lies in the need for strong serialized visual presentation of the three major brands. At the same time, we need to cater to the consumer aesthetics and attract customers of various brands. We have made bold creative designs, adopting a youthful and flat design, with simple super symbols forming strong and clear instructions, which influence consumer cognitive habits.

客户名称：浙江蓝剑生物科技有限公司
服务内容：驱蚊液系列包装设计
创作日期：2023.07